In May, 2009 The Federal Communications Commission selected the women owned, Cincinnati-based services firm of the Tekreation Center, LLC to provide mobile clinics throughout economically distressed areas of Cincinnati, Cleveland, Columbus, and Dayton, Ohio. Clinics were designed to train seniors, low income families, non-English speakers and the disabled to use the digital TV conversion boxes, educate consumers about reception concerns, and do a public information campaign about the conversion that targeted those underserved populations.
The campaign ensured vulnerable populations were aware of the impending analog to digital TV conversion; what their options were to keep TV reception; and that help was available through the $50 off convertor box coupons, 24 hour tech support hotline, and the DTV conversion box training.
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Rhonda Tilford, Founder and Chief Imagination Officer of Tekreation wrote the winning proposal and served as Project Director. She oversaw all aspects of the implementation. She led a team comprised of 50 employees and 9 Consultants to achieve the following results:
- Fielded 500+ calls through Tekreations “Ohio Get Converted” DTV Tech Support Hotline.
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2.2 million Ohioans reached via TV, Radio, and Print through "Ohio Get Converted" Awareness Campaign.
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4800 email alerts to various Cincinnati, Dayton, Cleveland, and Columbus residents.
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2200 Ohio Get Converted Key Chains distributed.
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18,000+ Ohio Get Converted Flyers passed out.
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50,000+ FCC Publications distributed.
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Thousands of click throughs on Ohio Get Converted Website, Facebook, and Twitter.
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50 new jobs created.